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Real Brands Crossing Over To Virtual Worlds
posted by Editor on Monday August 21, @05:45PM
Virtual Worlds This article on GigaOM reviews the second annual Second Life Community Convention for users of Second Life, the open-ended virtual world that allows users to explore, build, socialize, and participate in their own economy (GigaOM also has this preview and background on the conference). The article reports that Toyota will offer an official, virtual edition of its Scion xB car to Second Life residents, and Adidas will offer dozens of shoe models for avatars to wear. From the beginning, Second Life has encouraged users to pursue business opportunities in its environment, and the migration of these global brands could be a key step forward in linking a virtual world with real-world commerce.

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